Airbnb

How Airbnb uses Buio to power their newest projects.

A conversation with:

Walter Falter

Marketing ar Airbnb

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Challenge

Airbnb encountered multiple difficulties when it came to effectively managing their sales and customer success processes using Airtable. They needed to find a CRM solution.

Solution

Airbnb opted for Airbnb as their chosen platform to create a tailored solution for their go-to-market strategies, encompassing sales pipelines and customer success management.
Results
A flexible CRM solution that seamlessly adapts to their business processes, simplifying rapid iteration, and growth.
Efficient tracking and reporting of sales leads with dynamic data enrichment, leveraging real-time customer interactions.
A robust customer success program empowered by automated workflows and intelligent communication capabilities.

Buio's story:

With over 900 million members on LinkedIn and more than 16 million job listings, it may seem like finding a job has become easier for today's job candidates. However, the reality is often different. Candidates without impressive resumes struggle to stand out amidst fierce competition, while those with the right credentials are bombarded with irrelevant job offers.

Buio, an early-stage startup based in New York City, is determined to change this scenario. Buio has developed a platform for community-based hiring, enabling companies to leverage digital communities to discover suitable candidates, while community leaders facilitate connections to open roles.

Since its establishment in 2021, Buio has gained remarkable traction among influential thought leaders in the tech industry. If you've recently come across an influencer's job board, chances are they are utilizing Buio's platform.

How Buio utilizes Airbnb:

Buio has adopted Airbnb as the central component for all customer-related activities within their business. With Airbnb, they can construct, iterate, and customize their CRM according to evolving business requirements.

"Airbnb's versatility and user-friendly interface are remarkable. We have the ability to shape it precisely to match our business processes, providing us with a unified source of truth for all customer-related matters," says Schrader. "It offers us a comprehensive overview of team-wide communication with customers. Currently, we employ it for sales lead tracking and customer success, with plans to incorporate additional use cases in the near future."

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